Digital marketing requires the marketer to constantly think of new strategies and ways to promote the brand. This doesn’t mean that you have to design a marketing campaign every time. It basically means that the marketer has to tweak the digital marketing strategy a little bit to suit the current requirements.
It can be hard for a digital marketer to come up with new strategies every time. Seek Digital Academy’s SMO Training in Delhi helps students and digital marketers to find new ways to market a product or brand. In case you are still unable to find anything, you can always draw inspiration from successful digital marketing campaigns of big companies.
Here is a list of the best digital marketing campaigns that we have seen in the past. Let’s get started!
1. DOMINO’S: The marketing game of Domino’s took a surprising turnaround in 2010 and since then the company has been clenching new milestones. Their digital marketing campaign Domino’s anywhere allows a customer to order pizza from Google Home, Alexa, Messenger, Text, Tweet, and even smart watch. This made ordering pizza convenient and using different social media platforms, Domino’s garnered free PR for their company. With this, Domino’s was started to be seen as a cool and forward thinking company.
2. TESLA: Tesla has the highest number of followers on social media despite being the youngest car manufacturer among BMW, Audi, Volkswagen, Mercedes, and Ferrari and so on. Tesla posts as little as 4 times a month and still, they have such a huge following. Elon Musk, the CEO of Tesla has a huge following and he is very active on social media and posts almost every day. Also, they make good use of live streams to create hype for upcoming products.
3. MASTERCARD: During the last game of MLB, MasterCard placed a device on the field to measure the loudness of cheers. Surrounding this concept, they created a video and decided to release it if the Chicago Cubs won the World Series Championship. Chicago Cubs were champions in 1908 and they claimed the championship again in 2016. This feat was truly priceless and MasterCard took benefit of this moment in the best way possible. They called the video; Sound of Priceless. Also, being patient is very important. MasterCard waited until the last game to maximize the effectiveness of the campaign. The key takeaway here; timing is crucial.
4. SEPHORA: As a part of their marketing campaign, Sephora designed an application which makes use of augmented reality. The app allowed user to try different products. If they like the product, there was an option to purchase it directly from the app. The user also got recommendations along the way. The key takeaway here is that Sephora used technology to their advantage. Because of this, users tried 200 million shades and the sales figure from the online store also increased.
Seek Digital Academy is one of the best Digital Marketing Institute in West Delhi and also educates marketers to create effective marketing campaigns. There are times when you cannot think of anything useful. You can really look up to these marketing examples for inspiration. The list is not confined to these brands only. There are a lot of brands that have some amazing digital marketing campaigns in place. This basically means that you will never run out of ideas.
Also, Read this: https://bit.ly/2nj9Brq