In mobile marketing, text messaging or SMS has a high rate of engagements and customer engagement drives sales and revenues. Rather than focusing on price, try to build a rapport with the customers based on product quality, emotions and experience.
To retain customers, it’s pivotal to utilize SMS Marketing in an impact and impressive way. Moreover, it is advantageous to increase your number of potential customers as well.
Therefore, below mentioned are some of the powerful strategies of SMS marketing to engage customers and new prospects.
1. PROVIDE EXCLUSIVE DEALS AND OFFERS
To take the advantages of SMS marketing, your tactics should be clear yet attractive for the customers. One of the ways through which you engage the customers is by offering them lucrative and exclusive offers and deals. Undoubtedly, it’s one of the easiest tactics, which will persuade the customers to subscribe to the offer. Additionally, the offer should be unique and exclusive to attract most of the customers.
2. SPECIAL ANNOUNCEMENT MESSAGES
If you share insider information with the customers, then the customer will feel more connected or attached to your brand. Sending the SMS to the subscribers or potential customers will definitely be advantageous for the company. For Example, special announcement messages relevant to the product or services will be appealing for the customers and it will increase the engagements as well.
3. CONTESTS AND CAMPAIGNS
Contests and campaigns are another way to attract and engage the customers towards your brand. It’s crucial to focus text and messages regarding the contest alert or campaigns. The text-to-win contest messages are simple and appealing for the customers or new prospects to participate in it. To spread the word about the contest or campaign, you can simply utilize the power of regular SMS Marketing strategy.
4. POLLS AND SURVEYS
To directly engage the customers through SMS marketing, polls and surveys are absolutely beneficial for the business. The text messages related to surveys, reviews and polls regarding the products and services of your brand will make the customers feel more invested and satisfied. Polls and surveys are certainly impactful on the customers as they can easily express their opinions without even thinking twice.
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