Lead Generation Strategies used by Marketers in 2019

Both small and big businesses can never get enough of customers. More customers mean more business and hence more revenue. A fancy term used for customer acquisition is lead generation. New clients are essential if you want to grow your business.

Lead generation today works differently than it used to back in the days. Some strategies have been around for quite some time now and marketers trust them. Therefore, they are skeptical about the effectiveness of these new tactics.

Seek Digital Academy is the best Digital Marketing Training in Delhi,and teaches digital marketers some effective, tried and tested lead generation tactics widely used by marketers in 2019. Some of them are as follows:

1.       REFERRAL SYSTEM: Word of mouth is considered the best form of marketing. It costs nothing but can help a business grow its client base significantly. For this to happen, the shopping experience must be spectacular and memorable so that your existing customers recommend their friends and family to try your brand. Referral system is simple. An existing customer can send referral codes to their friends and family and when those people purchase anything from you, the new customers get a discount and the existing customer also gets some discount code which they can use in the future.

2.       CONTENT BASED LEAD GENERATION: Well optimized content can increase the visibility of your website across all search engines. Search engines are optimized to show results that answer queries of the users. Also, your business will appear on top of results if someone searches for services or products related to your industry.

3.       BUSINESS NEWSLETTER: Generating leads through readable content and newsletter are very similar. People will only subscribe to your newsletter when they see the utility in it. Traditionally, a newsletter contains industry news, discounts, upcoming sales and everything along these lines. However, the tricky part here is the continuous supply of newsletters. One or two newsletters will do no good to your business; rather regular supply of quality newsletters can generate valuable leads for your business.

4.       WHITE PAPERS: White papers allow all businesses to offer detailed and specialized knowledge to potential clients about the work they do. The potential clients have to provide their contact information which is particularly useful for businesses. A white paper is not an advertisement; rather it is a bureau of what the company does. Since it is in a downloadable format, people can pass it further which is beneficial for the company.

5.       INFLUENCERS: Influencers are third-party people which a business pays to promote their product or service. Influencer marketing is a huge topic within digital marketing and Seek Digital Academy can help digital marketers learn the best practices of influencer marketing. We offered the best Digital Marketing Course in West Delhi. The influencer can be any public figure willing to promote your product or service in exchange for a fee or anything of value to them.

Some other notable lead generation strategies include; live chat feature, happy hours, topic-driven seminars, downloadable e-books, social media marketing, and lead-swapping relationships.

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PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two options available to digital marketers wanting to increase the traffic and discoverability of the website. Google Adwords is by far the most popular and prevalent PPC program. Other PPC programs include Yahoo search marketing, Clicksor, Blogads, Bidvertiser, Chitika etc. Seek digital academy provides PPC Training in Delhi where you can learn about different types of PPC programs along with their pros and cons.

These PPC programs allow the company to post their ads on the results page of the search engine. You have to select a keyword and a fee is charged according to its competitiveness. The ad takes the user to the website whenever they click it.

SEO, on the other hand, is absolutely free and works to improve the discoverability of the website. You will have to follow modern SEO Techniques to earn the ranking. It is not necessary that a technique that works for some company will get the job done for your website as well. Therefore, try different techniques until you find the best one for your website.

Digital Marketers are confused as to which method they should use; PPC or SEO. It totally depends on the needs of the company and the budget as well. PPC is for those that want quick results and have the budget to pay for it. If you don’t have a huge budget and not in a hurry to increase the ranking, SEO would be the best bet. It will take some time but eventually the traffic on your website will increase.

Ask these 3 questions and you will know which option is the best for your business:

1.       WHAT IS THE BUDGET?

Budget is the first consideration. Budget is directly proportional to the scale of advertising. On a daily basis for a PPC campaign, you will have to spend at least $8. You can go low but that won’t give any benefit.

If you don’t have that kind of a budget to support a PPC campaign, then you have to settle for SEO. It is not a bad choice but is slow as compared to PPC. PPC gives faster results and conversion rates are great. Also, you don’t have to worry about SEO algorithm updates. PPC campaign has a learning curve attached to it but the results are quick.

2.       WHAT IS THE INDUSTRY AVERAGE COST PER CLICK?

Do some research on the amount which your industry counterparts are paying? Some advertisers have to pay upward of $25 on average for a phrase like “auto insurance” on their advertisement. Such high costs also reduce the profit margin substantially. Therefore, if you don’t have such deep pockets, you might as well stick to SEO.

3.       CONSIDER SERPs

Go by the competition level of keywords. Use Google’s External Keyword Research Tool to find the competitiveness of the SERPs (search engine result pages) relevant to the targeted keywords. Based on the competitiveness you can stick to SEO or switch to PPC.

CONCLUSION:

You don’t always have to make a choice between SEO and PPC. If you have the budget, you can go for a mix of PPC and SEO. This approach will drastically improve the visibility and discoverability of your website. Seek Digital Academy is the best Digital Marketing Institute in Janakpuri where you can learn to use a proper mixture of SEO and PPC to boost your website’s ranking on search engines. 

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