Best Digital Marketing Campaigns to Learn From

Digital marketing requires the marketer to constantly think of new strategies and ways to promote the brand. This doesn’t mean that you have to design a marketing campaign every time. It basically means that the marketer has to tweak the digital marketing strategy a little bit to suit the current requirements.

It can be hard for a digital marketer to come up with new strategies every time. Seek Digital Academy’s SMO Training in Delhi helps students and digital marketers to find new ways to market a product or brand. In case you are still unable to find anything, you can always draw inspiration from successful digital marketing campaigns of big companies.

Here is a list of the best digital marketing campaigns that we have seen in the past. Let’s get started!

1. DOMINO’S: The marketing game of Domino’s took a surprising turnaround in 2010 and since then the company has been clenching new milestones. Their digital marketing campaign Domino’s anywhere allows a customer to order pizza from Google Home, Alexa, Messenger, Text, Tweet, and even smart watch. This made ordering pizza convenient and using different social media platforms, Domino’s garnered free PR for their company. With this, Domino’s was started to be seen as a cool and forward thinking company.

2. TESLA: Tesla has the highest number of followers on social media despite being the youngest car manufacturer among BMW, Audi, Volkswagen, Mercedes, and Ferrari and so on. Tesla posts as little as 4 times a month and still, they have such a huge following. Elon Musk, the CEO of Tesla has a huge following and he is very active on social media and posts almost every day. Also, they make good use of live streams to create hype for upcoming products.

3. MASTERCARD: During the last game of MLB, MasterCard placed a device on the field to measure the loudness of cheers. Surrounding this concept, they created a video and decided to release it if the Chicago Cubs won the World Series Championship. Chicago Cubs were champions in 1908 and they claimed the championship again in 2016. This feat was truly priceless and MasterCard took benefit of this moment in the best way possible. They called the video; Sound of Priceless. Also, being patient is very important. MasterCard waited until the last game to maximize the effectiveness of the campaign. The key takeaway here; timing is crucial.

4. SEPHORA: As a part of their marketing campaign, Sephora designed an application which makes use of augmented reality. The app allowed user to try different products. If they like the product, there was an option to purchase it directly from the app. The user also got recommendations along the way. The key takeaway here is that Sephora used technology to their advantage. Because of this, users tried 200 million shades and the sales figure from the online store also increased.

Seek Digital Academy is one of the best Digital Marketing Institute in West Delhi and also educates marketers to create effective marketing campaigns. There are times when you cannot think of anything useful. You can really look up to these marketing examples for inspiration. The list is not confined to these brands only. There are a lot of brands that have some amazing digital marketing campaigns in place. This basically means that you will never run out of ideas.

Also, Read this: https://bit.ly/2nj9Brq

Social Media Marketing Trends in 2020

Social media is evolving every day and undoubtedly, it has great potential to attract customers. As 2020 is just three months away, thus social media is getting more strengthening and impact than ever.

For marketers, it becomes essential to utilize their business marketing potential to plan and implement strategies according to the upcoming trends that will surely be going to take over in 2020.

Below is a list of the Social Media Marketing trends that you must know to think, plan and then execute in your business marketing strategies for social media.

1. Video Content

Video Content is on number one. Why? Well, videos are dominating the social media trends as every individual prefer to watch videos along with the minimal, cut-short content to convey the message in a limited time period. Videos are actually loved by the audience, especially on social media because the videos and content in it are quite engaging and equally entertaining for them. Hence, creating videos for Facebook and Instagram will be genuinely beneficial for your business to grow.

2. Augmented Reality (AR)

Augmented Reality is basically computer-generated augmentations that take up the real world to project the virtual. Augmented Reality (AR) is used to enhance the experience of the user and one of the most prominent examples of AR these days is Snapchat. Yes, those filters, bitmoji and everything that Snapchat camera provides is done with AR. Not just Snapchat, Instagram and Facebook have come up with this feature. It’s all about technology and its utilization to expand the business, right? So, why not utilize AR in your business strategies to create more brand awareness and give the best user experience.

3. Source of Information

It is believed and every surveyed that 50% of social media users get to know about the latest updates in news through scrolling social media rather than new channels. Without any doubt, news and headlines spread fast on social media, especially on Facebook and Twitter. However, there are some disadvantages as well as people tend to spread fake news on social media about business.

4. Artificial Intelligence (AI)

The future of social media marketing is majorly dependent on Artificial Intelligence (AI). Social media platforms have recently launched and executed this feature into their algorithms to reduce the workload of the business owners and managers. There will be a time when AI will entirely replace human beings as they can mimic humans. Thus, your business should get prepared for AI.

5. Chatbots

Chatbots and Automation process is essential to give instant replies to the customers if you have an online business. Undoubtedly, you must have understood and even implemented the chatbots strategy, but in 2020, expect the advanced and upgraded version of chatbots will show up. Whether you are about to close a deal or sell your products online, chatbots are extremely essential to provide your customers with an instant reply along with the customer service they are looking from your business. As mentioned above, technology will surely replace humans in 2020.

If you have an online business but aren’t sure about how to expand it, then you must understand the concept of social media marketing. To get SMO Training in Delhi, you must contact the experts of Seek Digital Academy as the trainers are well experienced and help you to work on live projects.

Seek Digital Academy is a well-known Digital Marketing Institute in West Delhi, which provides training to grow your business digitally. Therefore, book your first demo session and you surely won’t regret!

Learn more: https://bit.ly/2kHSIVW

SMS Marketing – Strategies to Engage Customers

In mobile marketing, text messaging or SMS has a high rate of engagements and customer engagement drives sales and revenues. Rather than focusing on price, try to build a rapport with the customers based on product quality, emotions and experience.

To retain customers, it’s pivotal to utilize SMS Marketing in an impact and impressive way. Moreover, it is advantageous to increase your number of potential customers as well.

Therefore, below mentioned are some of the powerful strategies of SMS marketing to engage customers and new prospects.

1. PROVIDE EXCLUSIVE DEALS AND OFFERS   

To take the advantages of SMS marketing, your tactics should be clear yet attractive for the customers. One of the ways through which you engage the customers is by offering them lucrative and exclusive offers and deals. Undoubtedly, it’s one of the easiest tactics, which will persuade the customers to subscribe to the offer. Additionally, the offer should be unique and exclusive to attract most of the customers.

2. SPECIAL ANNOUNCEMENT MESSAGES

If you share insider information with the customers, then the customer will feel more connected or attached to your brand. Sending the SMS to the subscribers or potential customers will definitely be advantageous for the company. For Example, special announcement messages relevant to the product or services will be appealing for the customers and it will increase the engagements as well.

3. CONTESTS AND CAMPAIGNS

Contests and campaigns are another way to attract and engage the customers towards your brand. It’s crucial to focus text and messages regarding the contest alert or campaigns. The text-to-win contest messages are simple and appealing for the customers or new prospects to participate in it. To spread the word about the contest or campaign, you can simply utilize the power of regular SMS Marketing strategy.

 4. POLLS AND SURVEYS

 To directly engage the customers through SMS marketing, polls and surveys are absolutely beneficial for the business. The text messages related to surveys, reviews and polls regarding the products and services of your brand will make the customers feel more invested and satisfied. Polls and surveys are certainly impactful on the customers as they can easily express their opinions without even thinking twice.

Alternatively, you can learn Digital Marketing to get the best of knowledge of the upcoming trends in online marketing, especially social media. Now, you can join Seek Digital Academy, a prominent Digital Marketing Institute in Tilak Nagar to get hands-on experience while working on live projects. They are also into SMO Training in Delhi to get to know about the mechanics of Social media entirely. Hence, don’t miss the chance to grab your seat at Seek Digital Academy as they offer affordable program fee! 

Learn more: https://bit.ly/31TDAok

Successful YouTube SEO Strategies to Drive Maximum Views

What techniques and strategies your company is utilizing to get more views and subscribers for your YouTube Videos? If NOT, then it’s the right time to get accustomed to prominent and remarkable YouTube SEO strategies for video rankings.

It’s crucial to know that YouTube has its own search engine and SEO practices, thus your YouTube tactics should be substantial and powerful enough to get visibility for your videos. However, YouTube SEO is definitely quite different from Google SEO.

Therefore, to rank YouTube Videos, there are certain techniques and tactics for video ranking success, which your brand definitely needs to follow.

1 – Video Length

To increase the visibility of your YouTube Video, the video length is what matters the most. If your YouTube Video is created and designed for two minutes, then chances are that it might be abhorred by the audience or Visitors. Usually, four to six minutes of YouTube Video rank quite well and frequently get more views. Ultimately, it will increase the subscribers of your YouTube Video page.

2 – Appropriate Keyword Research

Just like Google, there’s a pattern of YouTube SEO simply beginning with the keyword research. It’s imperative to find the right keywords for your YouTube Video to get maximum views, likes and shares for your videos. To find the potential keywords, you should utilize the advantage of search suggest feature on YouTube. Keyword Optimization is quite essential in YouTube SEO and if you are using the popular keywords appropriately, then there are chances of getting oodles of views and ultimately, subscribers for your page.

3 – YouTube Titles and Descriptions

The title of the YouTube Video should be less than 50 characters. The short titles and keyword-rich descriptions are absolutely pertinent to increase the visibility of your YouTube Video. Moreover, the descriptions of the video should be within the 200 to 350 word limit in tandem with the usage of the right keyword.

4 – High Retention Video

What is the main idea behind publishing YouTube Videos? To compel the audience to watch the video till the end, right? Well, that is what is known as Audience retention and in YouTube it’s certainly advantageous. If you are publishing a high retention video for your audience, then you are actually retaining your audience and YouTube will also recommend such videos. Even in search results, high retention videos on YouTube rank higher and pop up more frequently.  

Creating and publishing the YouTube Videos, which are genuinely helpful for your audience can definitely increase the views of your videos. And it will automatically lead to boost the subscribers of your YouTube page.

Alternatively, you can even earn SEO from the experts at Seek Digital Academy, a prominent Digital Marketing Institute in Janakpuri. The trainers provide the best SEO Training in Delhi to their students to make them understand the mechanics of SEO, especially on YouTube.

Therefore, don’t delay as their batches are going to full soon, book your demo session now and get trained under the highly experienced professionals.

Also, Read this: https://bit.ly/316pwrk

Mechanics of Pay per Click Advertising

Pay per Click (PPC) advertising is an impactful and powerful digital marketing strategy to generate traffic and increase revenues. In PPC advertising, a paid campaign is launched on the search engine specifically on Google, which is visible to the visitors. Basically, it’s a paid promotion of your brand in which the compelling campaigns are launched to persuade the visitors or prospects to visit your website.

Before your company begins with the PPC advertising and campaigns, it is crucial to understand how it works or what’s the procedure followed to ear maximum profit margins. To launch successful and effective PPC campaigns, substantial strategies have to be planned and executed to maximize ROI.

There are different networks, through which the adverts are displayed to the visitors such as Google AdWords, Bing Ads, and Facebook Ads etc. Now, whenever an advertisement is clicked by the visitor, the network will charge a specific amount from the advertiser. The amount will be charged according to the highly competitive keywords. If any other advertiser is competing for the same keyword, then undoubtedly, the bidding amount will be higher.

PPC advertising is a broad category and there are a variety of platforms to publish the advertisements and campaigns. However, the two major categories are Google AdWords and Social Media Advertising.

Google Ads or Google AdWords is one of the major PPC advertisements, which appears on the Google search engine. In Google Ads, the users or advertisers bid on the keywords and pay according to the single click. To appear on the top of the advertisement page, there are two key factors – Cost per Click Bid and quality score.

In CPC Bid, the advertiser will have to spend the highest amount particular to the keyword. In the quality score, the relevance, click through rate and landing page quality is what matters the most. Through this system of Google AdWords, you can easily reach your target audience and build potential customers.

Social Media Advertising is another way to reach a massive audience. Of course, the reach with Google AdWords is 98% but paid social ads on Facebook, Instagram and LinkedIn can be beneficial for the publishers to attract and engage the users. For B2B industries, LinkedIn is certainly advantageous to reach an extensive audience. Although LinkedIn is quite expensive as compared to Facebook and Instagram, however, it’s a strategic platform for business promotion.

To know more about the Pay per Click (PPC) advertising in detail, then you can reach out to Seek Digital Academy as it’s a remarkable and distinguishing PPC Training Institute in Delhi. First of all, they provide the best Digital Marketing Course in West Delhi and secondly, the trainers of Seek Digital Academy are expert and highly proficient.

They can definitely make you understand the entire mechanics of Pay per Click advertising within a limited time period and at an affordable program fee. Therefore, don’t miss your chance to learn and get trained under the best trainers with hands-on experience.  

Also, Read this: https://bit.ly/2JN7Cmr

Lead Generation Strategies used by Marketers in 2019

Both small and big businesses can never get enough of customers. More customers mean more business and hence more revenue. A fancy term used for customer acquisition is lead generation. New clients are essential if you want to grow your business.

Lead generation today works differently than it used to back in the days. Some strategies have been around for quite some time now and marketers trust them. Therefore, they are skeptical about the effectiveness of these new tactics.

Seek Digital Academy is the best Digital Marketing Training in Delhi,and teaches digital marketers some effective, tried and tested lead generation tactics widely used by marketers in 2019. Some of them are as follows:

1.       REFERRAL SYSTEM: Word of mouth is considered the best form of marketing. It costs nothing but can help a business grow its client base significantly. For this to happen, the shopping experience must be spectacular and memorable so that your existing customers recommend their friends and family to try your brand. Referral system is simple. An existing customer can send referral codes to their friends and family and when those people purchase anything from you, the new customers get a discount and the existing customer also gets some discount code which they can use in the future.

2.       CONTENT BASED LEAD GENERATION: Well optimized content can increase the visibility of your website across all search engines. Search engines are optimized to show results that answer queries of the users. Also, your business will appear on top of results if someone searches for services or products related to your industry.

3.       BUSINESS NEWSLETTER: Generating leads through readable content and newsletter are very similar. People will only subscribe to your newsletter when they see the utility in it. Traditionally, a newsletter contains industry news, discounts, upcoming sales and everything along these lines. However, the tricky part here is the continuous supply of newsletters. One or two newsletters will do no good to your business; rather regular supply of quality newsletters can generate valuable leads for your business.

4.       WHITE PAPERS: White papers allow all businesses to offer detailed and specialized knowledge to potential clients about the work they do. The potential clients have to provide their contact information which is particularly useful for businesses. A white paper is not an advertisement; rather it is a bureau of what the company does. Since it is in a downloadable format, people can pass it further which is beneficial for the company.

5.       INFLUENCERS: Influencers are third-party people which a business pays to promote their product or service. Influencer marketing is a huge topic within digital marketing and Seek Digital Academy can help digital marketers learn the best practices of influencer marketing. We offered the best Digital Marketing Course in West Delhi. The influencer can be any public figure willing to promote your product or service in exchange for a fee or anything of value to them.

Some other notable lead generation strategies include; live chat feature, happy hours, topic-driven seminars, downloadable e-books, social media marketing, and lead-swapping relationships.

Also, Read this: https://bit.ly/2XjZyTH

PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two options available to digital marketers wanting to increase the traffic and discoverability of the website. Google Adwords is by far the most popular and prevalent PPC program. Other PPC programs include Yahoo search marketing, Clicksor, Blogads, Bidvertiser, Chitika etc. Seek digital academy provides PPC Training in Delhi where you can learn about different types of PPC programs along with their pros and cons.

These PPC programs allow the company to post their ads on the results page of the search engine. You have to select a keyword and a fee is charged according to its competitiveness. The ad takes the user to the website whenever they click it.

SEO, on the other hand, is absolutely free and works to improve the discoverability of the website. You will have to follow modern SEO Techniques to earn the ranking. It is not necessary that a technique that works for some company will get the job done for your website as well. Therefore, try different techniques until you find the best one for your website.

Digital Marketers are confused as to which method they should use; PPC or SEO. It totally depends on the needs of the company and the budget as well. PPC is for those that want quick results and have the budget to pay for it. If you don’t have a huge budget and not in a hurry to increase the ranking, SEO would be the best bet. It will take some time but eventually the traffic on your website will increase.

Ask these 3 questions and you will know which option is the best for your business:

1.       WHAT IS THE BUDGET?

Budget is the first consideration. Budget is directly proportional to the scale of advertising. On a daily basis for a PPC campaign, you will have to spend at least $8. You can go low but that won’t give any benefit.

If you don’t have that kind of a budget to support a PPC campaign, then you have to settle for SEO. It is not a bad choice but is slow as compared to PPC. PPC gives faster results and conversion rates are great. Also, you don’t have to worry about SEO algorithm updates. PPC campaign has a learning curve attached to it but the results are quick.

2.       WHAT IS THE INDUSTRY AVERAGE COST PER CLICK?

Do some research on the amount which your industry counterparts are paying? Some advertisers have to pay upward of $25 on average for a phrase like “auto insurance” on their advertisement. Such high costs also reduce the profit margin substantially. Therefore, if you don’t have such deep pockets, you might as well stick to SEO.

3.       CONSIDER SERPs

Go by the competition level of keywords. Use Google’s External Keyword Research Tool to find the competitiveness of the SERPs (search engine result pages) relevant to the targeted keywords. Based on the competitiveness you can stick to SEO or switch to PPC.

CONCLUSION:

You don’t always have to make a choice between SEO and PPC. If you have the budget, you can go for a mix of PPC and SEO. This approach will drastically improve the visibility and discoverability of your website. Seek Digital Academy is the best Digital Marketing Institute in Janakpuri where you can learn to use a proper mixture of SEO and PPC to boost your website’s ranking on search engines. 

Also, Read this: https://bit.ly/2IFf97v