Best Digital Marketing Campaigns to Learn From

Digital marketing requires the marketer to constantly think of new strategies and ways to promote the brand. This doesn’t mean that you have to design a marketing campaign every time. It basically means that the marketer has to tweak the digital marketing strategy a little bit to suit the current requirements.

It can be hard for a digital marketer to come up with new strategies every time. Seek Digital Academy’s SMO Training in Delhi helps students and digital marketers to find new ways to market a product or brand. In case you are still unable to find anything, you can always draw inspiration from successful digital marketing campaigns of big companies.

Here is a list of the best digital marketing campaigns that we have seen in the past. Let’s get started!

1. DOMINO’S: The marketing game of Domino’s took a surprising turnaround in 2010 and since then the company has been clenching new milestones. Their digital marketing campaign Domino’s anywhere allows a customer to order pizza from Google Home, Alexa, Messenger, Text, Tweet, and even smart watch. This made ordering pizza convenient and using different social media platforms, Domino’s garnered free PR for their company. With this, Domino’s was started to be seen as a cool and forward thinking company.

2. TESLA: Tesla has the highest number of followers on social media despite being the youngest car manufacturer among BMW, Audi, Volkswagen, Mercedes, and Ferrari and so on. Tesla posts as little as 4 times a month and still, they have such a huge following. Elon Musk, the CEO of Tesla has a huge following and he is very active on social media and posts almost every day. Also, they make good use of live streams to create hype for upcoming products.

3. MASTERCARD: During the last game of MLB, MasterCard placed a device on the field to measure the loudness of cheers. Surrounding this concept, they created a video and decided to release it if the Chicago Cubs won the World Series Championship. Chicago Cubs were champions in 1908 and they claimed the championship again in 2016. This feat was truly priceless and MasterCard took benefit of this moment in the best way possible. They called the video; Sound of Priceless. Also, being patient is very important. MasterCard waited until the last game to maximize the effectiveness of the campaign. The key takeaway here; timing is crucial.

4. SEPHORA: As a part of their marketing campaign, Sephora designed an application which makes use of augmented reality. The app allowed user to try different products. If they like the product, there was an option to purchase it directly from the app. The user also got recommendations along the way. The key takeaway here is that Sephora used technology to their advantage. Because of this, users tried 200 million shades and the sales figure from the online store also increased.

Seek Digital Academy is one of the best Digital Marketing Institute in West Delhi and also educates marketers to create effective marketing campaigns. There are times when you cannot think of anything useful. You can really look up to these marketing examples for inspiration. The list is not confined to these brands only. There are a lot of brands that have some amazing digital marketing campaigns in place. This basically means that you will never run out of ideas.

Also, Read this: https://bit.ly/2nj9Brq

Social Media Marketing Trends in 2020

Social media is evolving every day and undoubtedly, it has great potential to attract customers. As 2020 is just three months away, thus social media is getting more strengthening and impact than ever.

For marketers, it becomes essential to utilize their business marketing potential to plan and implement strategies according to the upcoming trends that will surely be going to take over in 2020.

Below is a list of the Social Media Marketing trends that you must know to think, plan and then execute in your business marketing strategies for social media.

1. Video Content

Video Content is on number one. Why? Well, videos are dominating the social media trends as every individual prefer to watch videos along with the minimal, cut-short content to convey the message in a limited time period. Videos are actually loved by the audience, especially on social media because the videos and content in it are quite engaging and equally entertaining for them. Hence, creating videos for Facebook and Instagram will be genuinely beneficial for your business to grow.

2. Augmented Reality (AR)

Augmented Reality is basically computer-generated augmentations that take up the real world to project the virtual. Augmented Reality (AR) is used to enhance the experience of the user and one of the most prominent examples of AR these days is Snapchat. Yes, those filters, bitmoji and everything that Snapchat camera provides is done with AR. Not just Snapchat, Instagram and Facebook have come up with this feature. It’s all about technology and its utilization to expand the business, right? So, why not utilize AR in your business strategies to create more brand awareness and give the best user experience.

3. Source of Information

It is believed and every surveyed that 50% of social media users get to know about the latest updates in news through scrolling social media rather than new channels. Without any doubt, news and headlines spread fast on social media, especially on Facebook and Twitter. However, there are some disadvantages as well as people tend to spread fake news on social media about business.

4. Artificial Intelligence (AI)

The future of social media marketing is majorly dependent on Artificial Intelligence (AI). Social media platforms have recently launched and executed this feature into their algorithms to reduce the workload of the business owners and managers. There will be a time when AI will entirely replace human beings as they can mimic humans. Thus, your business should get prepared for AI.

5. Chatbots

Chatbots and Automation process is essential to give instant replies to the customers if you have an online business. Undoubtedly, you must have understood and even implemented the chatbots strategy, but in 2020, expect the advanced and upgraded version of chatbots will show up. Whether you are about to close a deal or sell your products online, chatbots are extremely essential to provide your customers with an instant reply along with the customer service they are looking from your business. As mentioned above, technology will surely replace humans in 2020.

If you have an online business but aren’t sure about how to expand it, then you must understand the concept of social media marketing. To get SMO Training in Delhi, you must contact the experts of Seek Digital Academy as the trainers are well experienced and help you to work on live projects.

Seek Digital Academy is a well-known Digital Marketing Institute in West Delhi, which provides training to grow your business digitally. Therefore, book your first demo session and you surely won’t regret!

Learn more: https://bit.ly/2kHSIVW

Mechanics of Pay per Click Advertising

Pay per Click (PPC) advertising is an impactful and powerful digital marketing strategy to generate traffic and increase revenues. In PPC advertising, a paid campaign is launched on the search engine specifically on Google, which is visible to the visitors. Basically, it’s a paid promotion of your brand in which the compelling campaigns are launched to persuade the visitors or prospects to visit your website.

Before your company begins with the PPC advertising and campaigns, it is crucial to understand how it works or what’s the procedure followed to ear maximum profit margins. To launch successful and effective PPC campaigns, substantial strategies have to be planned and executed to maximize ROI.

There are different networks, through which the adverts are displayed to the visitors such as Google AdWords, Bing Ads, and Facebook Ads etc. Now, whenever an advertisement is clicked by the visitor, the network will charge a specific amount from the advertiser. The amount will be charged according to the highly competitive keywords. If any other advertiser is competing for the same keyword, then undoubtedly, the bidding amount will be higher.

PPC advertising is a broad category and there are a variety of platforms to publish the advertisements and campaigns. However, the two major categories are Google AdWords and Social Media Advertising.

Google Ads or Google AdWords is one of the major PPC advertisements, which appears on the Google search engine. In Google Ads, the users or advertisers bid on the keywords and pay according to the single click. To appear on the top of the advertisement page, there are two key factors – Cost per Click Bid and quality score.

In CPC Bid, the advertiser will have to spend the highest amount particular to the keyword. In the quality score, the relevance, click through rate and landing page quality is what matters the most. Through this system of Google AdWords, you can easily reach your target audience and build potential customers.

Social Media Advertising is another way to reach a massive audience. Of course, the reach with Google AdWords is 98% but paid social ads on Facebook, Instagram and LinkedIn can be beneficial for the publishers to attract and engage the users. For B2B industries, LinkedIn is certainly advantageous to reach an extensive audience. Although LinkedIn is quite expensive as compared to Facebook and Instagram, however, it’s a strategic platform for business promotion.

To know more about the Pay per Click (PPC) advertising in detail, then you can reach out to Seek Digital Academy as it’s a remarkable and distinguishing PPC Training Institute in Delhi. First of all, they provide the best Digital Marketing Course in West Delhi and secondly, the trainers of Seek Digital Academy are expert and highly proficient.

They can definitely make you understand the entire mechanics of Pay per Click advertising within a limited time period and at an affordable program fee. Therefore, don’t miss your chance to learn and get trained under the best trainers with hands-on experience.  

Also, Read this: https://bit.ly/2JN7Cmr

Why you should Learn Digital Marketing to Grow your Business?

Yes, it’s all about Digital Marketing nowadays. Why people are fretting over Digital Marketing? Or why traditional marketing trickeries are getting out of trend these days?

Well, such questions must be keeping you in an enigmatic state. The reason behind people or especially the youth is fretting over digital marketing is not because it’s among the latest trends, but because it’s a great opportunity for the learners to either make their career in it or to grow their business significantly.

Now, it’s quite understood that the traditional marketing trickery aren’t successful these days and even the answer is quite obvious due to the increased approach towards internet or online marketing. Of course, traditional marketing hasn’t disappeared but eventually, it will after a certain period of time.

Digital Marketing Training is essential to grow your business and reach among that target audience of your brand. Presently, there are numerous Digital Marketing training institutes and academies, which offer a comprehensive program structure along with the practical knowledge to the candidates.

Not just to grow the business, but to be an expert digital marketer, you must know the advantages of learning the Digital Marketing fundamentals in different domains. To have an amazing journey in Digital Marketing, take a glimpse at the below-mentioned advantages of learning Digital Marketing, especially in this era.

1. For Boosting the Skills

For entrepreneurs and business heads, learning the digital marketing strategies and tactics are absolutely imperative. To survive in this highly advanced and competitive Digital world, your business strategies and plans should include Digital Marketing to reach the target audience, which will lead to rise in traffic and ultimately it will lead to increase the ROI. To amplify the business in this highly competitive world, you are required to boost your marketing skills.

2. Widened Career Approach

With the development of digital marketing in this era, the youngsters are getting amazing opportunities to learn and grow not as an individual but as a professional too. There are better learning opportunities in digital marketing who aspire to accomplish their career goals in online business.

3. Explore the Different Domains

In digital marketing, there are different domains and areas for learners to understand and enhance their knowledge. From SEO, SMO to Content Marketing, the list is definitely quite long. However, while learning about the entire digital marketing, as a learner you get a chance to explore the latest trends in marketing and business, which is absolutely essential for entrepreneurs and marketers.

4. Freelance Option

In digital marketing, freelancing options are always available. Obviously, it simply requires a great system and high-speed internet data to work consistently on your projects without even spending your money on travelling. Moreover, as a freelancer, specifically in Digital marketing, you can handle different projects altogether to get a good amount of income.

Thenceforth, enroll into the best digital marketing program which serves multi-purposely. If you are in search of a Digital Marketing Training in Delhi, you can contact Seek Academy.

 At Seek Digital Academy, the experts and highly qualified trainers will ensure to enhance your knowledge and skills in digital marketing. And, that’s the reason it’s regarded as the best institute for Digital Marketing Course in Delhi.

Also, Read this: https://bit.ly/2Wp0eWw