Successful YouTube SEO Strategies to Drive Maximum Views

What techniques and strategies your company is utilizing to get more views and subscribers for your YouTube Videos? If NOT, then it’s the right time to get accustomed to prominent and remarkable YouTube SEO strategies for video rankings.

It’s crucial to know that YouTube has its own search engine and SEO practices, thus your YouTube tactics should be substantial and powerful enough to get visibility for your videos. However, YouTube SEO is definitely quite different from Google SEO.

Therefore, to rank YouTube Videos, there are certain techniques and tactics for video ranking success, which your brand definitely needs to follow.

1 – Video Length

To increase the visibility of your YouTube Video, the video length is what matters the most. If your YouTube Video is created and designed for two minutes, then chances are that it might be abhorred by the audience or Visitors. Usually, four to six minutes of YouTube Video rank quite well and frequently get more views. Ultimately, it will increase the subscribers of your YouTube Video page.

2 – Appropriate Keyword Research

Just like Google, there’s a pattern of YouTube SEO simply beginning with the keyword research. It’s imperative to find the right keywords for your YouTube Video to get maximum views, likes and shares for your videos. To find the potential keywords, you should utilize the advantage of search suggest feature on YouTube. Keyword Optimization is quite essential in YouTube SEO and if you are using the popular keywords appropriately, then there are chances of getting oodles of views and ultimately, subscribers for your page.

3 – YouTube Titles and Descriptions

The title of the YouTube Video should be less than 50 characters. The short titles and keyword-rich descriptions are absolutely pertinent to increase the visibility of your YouTube Video. Moreover, the descriptions of the video should be within the 200 to 350 word limit in tandem with the usage of the right keyword.

4 – High Retention Video

What is the main idea behind publishing YouTube Videos? To compel the audience to watch the video till the end, right? Well, that is what is known as Audience retention and in YouTube it’s certainly advantageous. If you are publishing a high retention video for your audience, then you are actually retaining your audience and YouTube will also recommend such videos. Even in search results, high retention videos on YouTube rank higher and pop up more frequently.  

Creating and publishing the YouTube Videos, which are genuinely helpful for your audience can definitely increase the views of your videos. And it will automatically lead to boost the subscribers of your YouTube page.

Alternatively, you can even earn SEO from the experts at Seek Digital Academy, a prominent Digital Marketing Institute in Janakpuri. The trainers provide the best SEO Training in Delhi to their students to make them understand the mechanics of SEO, especially on YouTube.

Therefore, don’t delay as their batches are going to full soon, book your demo session now and get trained under the highly experienced professionals.

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PPC vs SEO

PPC (pay per click) and SEO (search engine optimization) are two options available to digital marketers wanting to increase the traffic and discoverability of the website. Google Adwords is by far the most popular and prevalent PPC program. Other PPC programs include Yahoo search marketing, Clicksor, Blogads, Bidvertiser, Chitika etc. Seek digital academy provides PPC Training in Delhi where you can learn about different types of PPC programs along with their pros and cons.

These PPC programs allow the company to post their ads on the results page of the search engine. You have to select a keyword and a fee is charged according to its competitiveness. The ad takes the user to the website whenever they click it.

SEO, on the other hand, is absolutely free and works to improve the discoverability of the website. You will have to follow modern SEO Techniques to earn the ranking. It is not necessary that a technique that works for some company will get the job done for your website as well. Therefore, try different techniques until you find the best one for your website.

Digital Marketers are confused as to which method they should use; PPC or SEO. It totally depends on the needs of the company and the budget as well. PPC is for those that want quick results and have the budget to pay for it. If you don’t have a huge budget and not in a hurry to increase the ranking, SEO would be the best bet. It will take some time but eventually the traffic on your website will increase.

Ask these 3 questions and you will know which option is the best for your business:

1.       WHAT IS THE BUDGET?

Budget is the first consideration. Budget is directly proportional to the scale of advertising. On a daily basis for a PPC campaign, you will have to spend at least $8. You can go low but that won’t give any benefit.

If you don’t have that kind of a budget to support a PPC campaign, then you have to settle for SEO. It is not a bad choice but is slow as compared to PPC. PPC gives faster results and conversion rates are great. Also, you don’t have to worry about SEO algorithm updates. PPC campaign has a learning curve attached to it but the results are quick.

2.       WHAT IS THE INDUSTRY AVERAGE COST PER CLICK?

Do some research on the amount which your industry counterparts are paying? Some advertisers have to pay upward of $25 on average for a phrase like “auto insurance” on their advertisement. Such high costs also reduce the profit margin substantially. Therefore, if you don’t have such deep pockets, you might as well stick to SEO.

3.       CONSIDER SERPs

Go by the competition level of keywords. Use Google’s External Keyword Research Tool to find the competitiveness of the SERPs (search engine result pages) relevant to the targeted keywords. Based on the competitiveness you can stick to SEO or switch to PPC.

CONCLUSION:

You don’t always have to make a choice between SEO and PPC. If you have the budget, you can go for a mix of PPC and SEO. This approach will drastically improve the visibility and discoverability of your website. Seek Digital Academy is the best Digital Marketing Institute in Janakpuri where you can learn to use a proper mixture of SEO and PPC to boost your website’s ranking on search engines. 

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