Best Digital Marketing Campaigns to Learn From

Digital marketing requires the marketer to constantly think of new strategies and ways to promote the brand. This doesn’t mean that you have to design a marketing campaign every time. It basically means that the marketer has to tweak the digital marketing strategy a little bit to suit the current requirements.

It can be hard for a digital marketer to come up with new strategies every time. Seek Digital Academy’s SMO Training in Delhi helps students and digital marketers to find new ways to market a product or brand. In case you are still unable to find anything, you can always draw inspiration from successful digital marketing campaigns of big companies.

Here is a list of the best digital marketing campaigns that we have seen in the past. Let’s get started!

1. DOMINO’S: The marketing game of Domino’s took a surprising turnaround in 2010 and since then the company has been clenching new milestones. Their digital marketing campaign Domino’s anywhere allows a customer to order pizza from Google Home, Alexa, Messenger, Text, Tweet, and even smart watch. This made ordering pizza convenient and using different social media platforms, Domino’s garnered free PR for their company. With this, Domino’s was started to be seen as a cool and forward thinking company.

2. TESLA: Tesla has the highest number of followers on social media despite being the youngest car manufacturer among BMW, Audi, Volkswagen, Mercedes, and Ferrari and so on. Tesla posts as little as 4 times a month and still, they have such a huge following. Elon Musk, the CEO of Tesla has a huge following and he is very active on social media and posts almost every day. Also, they make good use of live streams to create hype for upcoming products.

3. MASTERCARD: During the last game of MLB, MasterCard placed a device on the field to measure the loudness of cheers. Surrounding this concept, they created a video and decided to release it if the Chicago Cubs won the World Series Championship. Chicago Cubs were champions in 1908 and they claimed the championship again in 2016. This feat was truly priceless and MasterCard took benefit of this moment in the best way possible. They called the video; Sound of Priceless. Also, being patient is very important. MasterCard waited until the last game to maximize the effectiveness of the campaign. The key takeaway here; timing is crucial.

4. SEPHORA: As a part of their marketing campaign, Sephora designed an application which makes use of augmented reality. The app allowed user to try different products. If they like the product, there was an option to purchase it directly from the app. The user also got recommendations along the way. The key takeaway here is that Sephora used technology to their advantage. Because of this, users tried 200 million shades and the sales figure from the online store also increased.

Seek Digital Academy is one of the best Digital Marketing Institute in West Delhi and also educates marketers to create effective marketing campaigns. There are times when you cannot think of anything useful. You can really look up to these marketing examples for inspiration. The list is not confined to these brands only. There are a lot of brands that have some amazing digital marketing campaigns in place. This basically means that you will never run out of ideas.

Also, Read this: https://bit.ly/2nj9Brq

Social Media Marketing Trends in 2020

Social media is evolving every day and undoubtedly, it has great potential to attract customers. As 2020 is just three months away, thus social media is getting more strengthening and impact than ever.

For marketers, it becomes essential to utilize their business marketing potential to plan and implement strategies according to the upcoming trends that will surely be going to take over in 2020.

Below is a list of the Social Media Marketing trends that you must know to think, plan and then execute in your business marketing strategies for social media.

1. Video Content

Video Content is on number one. Why? Well, videos are dominating the social media trends as every individual prefer to watch videos along with the minimal, cut-short content to convey the message in a limited time period. Videos are actually loved by the audience, especially on social media because the videos and content in it are quite engaging and equally entertaining for them. Hence, creating videos for Facebook and Instagram will be genuinely beneficial for your business to grow.

2. Augmented Reality (AR)

Augmented Reality is basically computer-generated augmentations that take up the real world to project the virtual. Augmented Reality (AR) is used to enhance the experience of the user and one of the most prominent examples of AR these days is Snapchat. Yes, those filters, bitmoji and everything that Snapchat camera provides is done with AR. Not just Snapchat, Instagram and Facebook have come up with this feature. It’s all about technology and its utilization to expand the business, right? So, why not utilize AR in your business strategies to create more brand awareness and give the best user experience.

3. Source of Information

It is believed and every surveyed that 50% of social media users get to know about the latest updates in news through scrolling social media rather than new channels. Without any doubt, news and headlines spread fast on social media, especially on Facebook and Twitter. However, there are some disadvantages as well as people tend to spread fake news on social media about business.

4. Artificial Intelligence (AI)

The future of social media marketing is majorly dependent on Artificial Intelligence (AI). Social media platforms have recently launched and executed this feature into their algorithms to reduce the workload of the business owners and managers. There will be a time when AI will entirely replace human beings as they can mimic humans. Thus, your business should get prepared for AI.

5. Chatbots

Chatbots and Automation process is essential to give instant replies to the customers if you have an online business. Undoubtedly, you must have understood and even implemented the chatbots strategy, but in 2020, expect the advanced and upgraded version of chatbots will show up. Whether you are about to close a deal or sell your products online, chatbots are extremely essential to provide your customers with an instant reply along with the customer service they are looking from your business. As mentioned above, technology will surely replace humans in 2020.

If you have an online business but aren’t sure about how to expand it, then you must understand the concept of social media marketing. To get SMO Training in Delhi, you must contact the experts of Seek Digital Academy as the trainers are well experienced and help you to work on live projects.

Seek Digital Academy is a well-known Digital Marketing Institute in West Delhi, which provides training to grow your business digitally. Therefore, book your first demo session and you surely won’t regret!

Learn more: https://bit.ly/2kHSIVW