Everything You need to Know about SEO Course

All about SEO courses that we need to think over

SEO is a very demanding course nowadays, and in a city like Delhi, it sees an upward trend of demand. Now firstly before beginning, you must know what is SEO and the details of this course. SEO stands for Search Engine Optimization, which basically is a configuration in the web to rank a content rank higher in search engines like Google and Yahoo.

Everything You need to Know about SEO Course

SEO is a very much popular course nowadays and attracts many jobs in the web oriented organizations and also e commerce sites. The SEO Course encompasses many processes which need to be discussed at first.

What do you need to learn in SEO?

After you get basic ideas of SEO, you need to understand the basic website designing software’s and coding systems like HTML and CSS. You will also learn how to download or upload a website using software’s like Adobe Dreamweaver. Then we need to find the keywords, which is an advanced technique of Search Engine Optimization. You can also opt to do on page SEO and Off Page SEO. Other things like Google Algorithms, Analytics Tool by Google are also a huge part of understanding the SEO course. One can enroll himself seek digital academy for better training and guidelines.

Prospects and Institutes Teaching SEO in Delhi

After learning these prospects, you will gain first-hand knowledge of SEO optimization. You can apply in Web MNCs for posts like SEO Manager, SEO Engineer and Online Marketing manager to name a few. Now you need to know the institutes which are the best for pursuing SEO Courses in Delhi. There are many good SEO Training in Delhi who have made their name for successful placements of the candidates. Seek Digital Academy strives to make the students ready to pursue a professional career in future.

Salient Features of the SEO Coaching Centers

Seek Digital Academy is very much professional in their approach and has a good user review in public platforms like Google. They not only teach the students about the prospects about online marketing and web marketing, they also conduct digital and SEO based lectures in various Colleges and Universities of Delhi-NCR region.

Some of these institutions like Seek Digital Academy also offer free demo classes to the interested candidates to let them get along with the idea. You just need to choose where you would like to join based on your budget and time.

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Best Digital Marketing Campaigns to Learn From

Digital marketing requires the marketer to constantly think of new strategies and ways to promote the brand. This doesn’t mean that you have to design a marketing campaign every time. It basically means that the marketer has to tweak the digital marketing strategy a little bit to suit the current requirements.

It can be hard for a digital marketer to come up with new strategies every time. Seek Digital Academy’s SMO Training in Delhi helps students and digital marketers to find new ways to market a product or brand. In case you are still unable to find anything, you can always draw inspiration from successful digital marketing campaigns of big companies.

Here is a list of the best digital marketing campaigns that we have seen in the past. Let’s get started!

1. DOMINO’S: The marketing game of Domino’s took a surprising turnaround in 2010 and since then the company has been clenching new milestones. Their digital marketing campaign Domino’s anywhere allows a customer to order pizza from Google Home, Alexa, Messenger, Text, Tweet, and even smart watch. This made ordering pizza convenient and using different social media platforms, Domino’s garnered free PR for their company. With this, Domino’s was started to be seen as a cool and forward thinking company.

2. TESLA: Tesla has the highest number of followers on social media despite being the youngest car manufacturer among BMW, Audi, Volkswagen, Mercedes, and Ferrari and so on. Tesla posts as little as 4 times a month and still, they have such a huge following. Elon Musk, the CEO of Tesla has a huge following and he is very active on social media and posts almost every day. Also, they make good use of live streams to create hype for upcoming products.

3. MASTERCARD: During the last game of MLB, MasterCard placed a device on the field to measure the loudness of cheers. Surrounding this concept, they created a video and decided to release it if the Chicago Cubs won the World Series Championship. Chicago Cubs were champions in 1908 and they claimed the championship again in 2016. This feat was truly priceless and MasterCard took benefit of this moment in the best way possible. They called the video; Sound of Priceless. Also, being patient is very important. MasterCard waited until the last game to maximize the effectiveness of the campaign. The key takeaway here; timing is crucial.

4. SEPHORA: As a part of their marketing campaign, Sephora designed an application which makes use of augmented reality. The app allowed user to try different products. If they like the product, there was an option to purchase it directly from the app. The user also got recommendations along the way. The key takeaway here is that Sephora used technology to their advantage. Because of this, users tried 200 million shades and the sales figure from the online store also increased.

Seek Digital Academy is one of the best Digital Marketing Institute in West Delhi and also educates marketers to create effective marketing campaigns. There are times when you cannot think of anything useful. You can really look up to these marketing examples for inspiration. The list is not confined to these brands only. There are a lot of brands that have some amazing digital marketing campaigns in place. This basically means that you will never run out of ideas.

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Social Media Marketing Trends in 2020

Social media is evolving every day and undoubtedly, it has great potential to attract customers. As 2020 is just three months away, thus social media is getting more strengthening and impact than ever.

For marketers, it becomes essential to utilize their business marketing potential to plan and implement strategies according to the upcoming trends that will surely be going to take over in 2020.

Below is a list of the Social Media Marketing trends that you must know to think, plan and then execute in your business marketing strategies for social media.

1. Video Content

Video Content is on number one. Why? Well, videos are dominating the social media trends as every individual prefer to watch videos along with the minimal, cut-short content to convey the message in a limited time period. Videos are actually loved by the audience, especially on social media because the videos and content in it are quite engaging and equally entertaining for them. Hence, creating videos for Facebook and Instagram will be genuinely beneficial for your business to grow.

2. Augmented Reality (AR)

Augmented Reality is basically computer-generated augmentations that take up the real world to project the virtual. Augmented Reality (AR) is used to enhance the experience of the user and one of the most prominent examples of AR these days is Snapchat. Yes, those filters, bitmoji and everything that Snapchat camera provides is done with AR. Not just Snapchat, Instagram and Facebook have come up with this feature. It’s all about technology and its utilization to expand the business, right? So, why not utilize AR in your business strategies to create more brand awareness and give the best user experience.

3. Source of Information

It is believed and every surveyed that 50% of social media users get to know about the latest updates in news through scrolling social media rather than new channels. Without any doubt, news and headlines spread fast on social media, especially on Facebook and Twitter. However, there are some disadvantages as well as people tend to spread fake news on social media about business.

4. Artificial Intelligence (AI)

The future of social media marketing is majorly dependent on Artificial Intelligence (AI). Social media platforms have recently launched and executed this feature into their algorithms to reduce the workload of the business owners and managers. There will be a time when AI will entirely replace human beings as they can mimic humans. Thus, your business should get prepared for AI.

5. Chatbots

Chatbots and Automation process is essential to give instant replies to the customers if you have an online business. Undoubtedly, you must have understood and even implemented the chatbots strategy, but in 2020, expect the advanced and upgraded version of chatbots will show up. Whether you are about to close a deal or sell your products online, chatbots are extremely essential to provide your customers with an instant reply along with the customer service they are looking from your business. As mentioned above, technology will surely replace humans in 2020.

If you have an online business but aren’t sure about how to expand it, then you must understand the concept of social media marketing. To get SMO Training in Delhi, you must contact the experts of Seek Digital Academy as the trainers are well experienced and help you to work on live projects.

Seek Digital Academy is a well-known Digital Marketing Institute in West Delhi, which provides training to grow your business digitally. Therefore, book your first demo session and you surely won’t regret!

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Mechanics of Pay per Click Advertising

Pay per Click (PPC) advertising is an impactful and powerful digital marketing strategy to generate traffic and increase revenues. In PPC advertising, a paid campaign is launched on the search engine specifically on Google, which is visible to the visitors. Basically, it’s a paid promotion of your brand in which the compelling campaigns are launched to persuade the visitors or prospects to visit your website.

Before your company begins with the PPC advertising and campaigns, it is crucial to understand how it works or what’s the procedure followed to ear maximum profit margins. To launch successful and effective PPC campaigns, substantial strategies have to be planned and executed to maximize ROI.

There are different networks, through which the adverts are displayed to the visitors such as Google AdWords, Bing Ads, and Facebook Ads etc. Now, whenever an advertisement is clicked by the visitor, the network will charge a specific amount from the advertiser. The amount will be charged according to the highly competitive keywords. If any other advertiser is competing for the same keyword, then undoubtedly, the bidding amount will be higher.

PPC advertising is a broad category and there are a variety of platforms to publish the advertisements and campaigns. However, the two major categories are Google AdWords and Social Media Advertising.

Google Ads or Google AdWords is one of the major PPC advertisements, which appears on the Google search engine. In Google Ads, the users or advertisers bid on the keywords and pay according to the single click. To appear on the top of the advertisement page, there are two key factors – Cost per Click Bid and quality score.

In CPC Bid, the advertiser will have to spend the highest amount particular to the keyword. In the quality score, the relevance, click through rate and landing page quality is what matters the most. Through this system of Google AdWords, you can easily reach your target audience and build potential customers.

Social Media Advertising is another way to reach a massive audience. Of course, the reach with Google AdWords is 98% but paid social ads on Facebook, Instagram and LinkedIn can be beneficial for the publishers to attract and engage the users. For B2B industries, LinkedIn is certainly advantageous to reach an extensive audience. Although LinkedIn is quite expensive as compared to Facebook and Instagram, however, it’s a strategic platform for business promotion.

To know more about the Pay per Click (PPC) advertising in detail, then you can reach out to Seek Digital Academy as it’s a remarkable and distinguishing PPC Training Institute in Delhi. First of all, they provide the best Digital Marketing Course in West Delhi and secondly, the trainers of Seek Digital Academy are expert and highly proficient.

They can definitely make you understand the entire mechanics of Pay per Click advertising within a limited time period and at an affordable program fee. Therefore, don’t miss your chance to learn and get trained under the best trainers with hands-on experience.  

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Digital Marketing Trends in 2019

Digital Marketing is progressing at a rapid pace in this digital world. As marketing technology is evolving and getting advanced every single day, thus it becomes imperative to get familiarize with the latest trends.

To give an edge to edge competition in the Digital Market, it’s absolutely essential to get accustomed to the insights of the Digital Marketing Trends that are simply dominating this year.

To drive the target audience and ultimately lead to increase in the Return on Investment (ROI), your brand has to follow the innovative strategies and trends to change the approach of the marketing business in 2019.

Therefore, here are some insights into the digital marketing trends that will soon be going to become more prominent.

Voice Search Technology

The advancements in the technology in recent years have definitely contributed to the overall marketing business in a better way. The enabled virtual assistants in Smartphone or personal devices are assuredly dominating the trend. Out of 3.5 billion searches on Google, one-third of the search is done via virtual assistants or in simpler terms with voice-activated technology. It’s observed that written searches are basically just a bundle of keywords.

Therefore, implementing the voice search technology into the digital marketing business will certainly be useful for your customers.

Video Marketing

Presently, video marketing is one of the most successful ways to engage the audience. On diverse social media platforms (Facebook, Twitter, Instagram, LinkedIn etc), you will get to see that every brand is utilizing the power of video marketing. As you must have seen the trend of Live Videos on social media channels, which is a wonderful opportunity to connect directly with the audience. Hence, incorporating the video marketing strategy into the business is beneficial to outperform in this digital marketing business.

Chatbot Messengers

For effective customer service, chatbot messengers are one of the primary sources of connection. The chatbot messengers can easily be integrated with the website, Social media accounts or with the personalized application to get in touch with the customer directly. The 24% annual growth of the chatbot messengers has made it easy to resolve the queries of the customers along with promoting the brand with its special features.

There are several other Digital marketing insights, which every business marketer should know to implement them into their digital marketing tactics this year. If you think and believe that Digital marketing has evolved entirely, then you must know that it still hasn’t reached its full potential yet.

To learn every concept of Digital Marketing thoroughly and to get in-depth knowledge of running business organization through digital mediums, it’s vital to get in touch with experts.

The prominent Seek Digital Academy offers Digital Marketing Training in Delhi to learn and grow the business. It’s an Internet Marketing Institute in Delhi where you will get an opportunity to meet the Digital Marketing experts and at an affordable program fee.

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