Social Media Marketing Trends in 2020

Social media is evolving every day and undoubtedly, it has great potential to attract customers. As 2020 is just three months away, thus social media is getting more strengthening and impact than ever.

For marketers, it becomes essential to utilize their business marketing potential to plan and implement strategies according to the upcoming trends that will surely be going to take over in 2020.

Below is a list of the Social Media Marketing trends that you must know to think, plan and then execute in your business marketing strategies for social media.

1. Video Content

Video Content is on number one. Why? Well, videos are dominating the social media trends as every individual prefer to watch videos along with the minimal, cut-short content to convey the message in a limited time period. Videos are actually loved by the audience, especially on social media because the videos and content in it are quite engaging and equally entertaining for them. Hence, creating videos for Facebook and Instagram will be genuinely beneficial for your business to grow.

2. Augmented Reality (AR)

Augmented Reality is basically computer-generated augmentations that take up the real world to project the virtual. Augmented Reality (AR) is used to enhance the experience of the user and one of the most prominent examples of AR these days is Snapchat. Yes, those filters, bitmoji and everything that Snapchat camera provides is done with AR. Not just Snapchat, Instagram and Facebook have come up with this feature. It’s all about technology and its utilization to expand the business, right? So, why not utilize AR in your business strategies to create more brand awareness and give the best user experience.

3. Source of Information

It is believed and every surveyed that 50% of social media users get to know about the latest updates in news through scrolling social media rather than new channels. Without any doubt, news and headlines spread fast on social media, especially on Facebook and Twitter. However, there are some disadvantages as well as people tend to spread fake news on social media about business.

4. Artificial Intelligence (AI)

The future of social media marketing is majorly dependent on Artificial Intelligence (AI). Social media platforms have recently launched and executed this feature into their algorithms to reduce the workload of the business owners and managers. There will be a time when AI will entirely replace human beings as they can mimic humans. Thus, your business should get prepared for AI.

5. Chatbots

Chatbots and Automation process is essential to give instant replies to the customers if you have an online business. Undoubtedly, you must have understood and even implemented the chatbots strategy, but in 2020, expect the advanced and upgraded version of chatbots will show up. Whether you are about to close a deal or sell your products online, chatbots are extremely essential to provide your customers with an instant reply along with the customer service they are looking from your business. As mentioned above, technology will surely replace humans in 2020.

If you have an online business but aren’t sure about how to expand it, then you must understand the concept of social media marketing. To get SMO Training in Delhi, you must contact the experts of Seek Digital Academy as the trainers are well experienced and help you to work on live projects.

Seek Digital Academy is a well-known Digital Marketing Institute in West Delhi, which provides training to grow your business digitally. Therefore, book your first demo session and you surely won’t regret!

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Digital Marketing Trends in 2019

Digital Marketing is progressing at a rapid pace in this digital world. As marketing technology is evolving and getting advanced every single day, thus it becomes imperative to get familiarize with the latest trends.

To give an edge to edge competition in the Digital Market, it’s absolutely essential to get accustomed to the insights of the Digital Marketing Trends that are simply dominating this year.

To drive the target audience and ultimately lead to increase in the Return on Investment (ROI), your brand has to follow the innovative strategies and trends to change the approach of the marketing business in 2019.

Therefore, here are some insights into the digital marketing trends that will soon be going to become more prominent.

Voice Search Technology

The advancements in the technology in recent years have definitely contributed to the overall marketing business in a better way. The enabled virtual assistants in Smartphone or personal devices are assuredly dominating the trend. Out of 3.5 billion searches on Google, one-third of the search is done via virtual assistants or in simpler terms with voice-activated technology. It’s observed that written searches are basically just a bundle of keywords.

Therefore, implementing the voice search technology into the digital marketing business will certainly be useful for your customers.

Video Marketing

Presently, video marketing is one of the most successful ways to engage the audience. On diverse social media platforms (Facebook, Twitter, Instagram, LinkedIn etc), you will get to see that every brand is utilizing the power of video marketing. As you must have seen the trend of Live Videos on social media channels, which is a wonderful opportunity to connect directly with the audience. Hence, incorporating the video marketing strategy into the business is beneficial to outperform in this digital marketing business.

Chatbot Messengers

For effective customer service, chatbot messengers are one of the primary sources of connection. The chatbot messengers can easily be integrated with the website, Social media accounts or with the personalized application to get in touch with the customer directly. The 24% annual growth of the chatbot messengers has made it easy to resolve the queries of the customers along with promoting the brand with its special features.

There are several other Digital marketing insights, which every business marketer should know to implement them into their digital marketing tactics this year. If you think and believe that Digital marketing has evolved entirely, then you must know that it still hasn’t reached its full potential yet.

To learn every concept of Digital Marketing thoroughly and to get in-depth knowledge of running business organization through digital mediums, it’s vital to get in touch with experts.

The prominent Seek Digital Academy offers Digital Marketing Training in Delhi to learn and grow the business. It’s an Internet Marketing Institute in Delhi where you will get an opportunity to meet the Digital Marketing experts and at an affordable program fee.

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